Prompt: draft a fundraising appeal email

A good appeal tells one true story, makes one clear ask, and respects the reader. This prompt drafts an honest appeal email around a real need and a specific ask — no manufactured urgency, no invented figures. You verify every fact and every consent before it goes out.

What to paste in

Give the AI your current need, one real and consented story, the specific ask and what it funds, who you are writing to, and any genuine deadline. It writes a subject line and a concrete, honest appeal.

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What to check afterwards

Confirm every figure and story is real and, for people, consented and anonymised. Only reference a deadline that genuinely exists — false urgency breaches fundraising standards. Check your lawful basis and consent for marketing emails, and include an easy unsubscribe.

Manufacturing false urgency in an appeal breaches the Fundraising Regulator’s Code of Fundraising Practice, which requires charities to be honest and not to pressure (Source: Fundraising Regulator, accessed 9 July 2026; verified 11 Jul 2026).

Worked example

The illustrative example builds on one consented story, makes a specific £15 ask, and creates urgency only from the real return of winter.

CharityIQ can draft appeals grounded in your real programme data and consented stories, with the ask tied to actual costs.