Outcome indicator picker
This tool helps you choose realistic ways to measure your charity’s outcomes — what you would see, and how to collect it — matched to the change you are trying to make. Tell it your outcome area and who you work with, and it suggests proportionate indicators a small charity can actually gather. Pick a few you will use consistently.
How to use it
- Choose your outcome area (for example, wellbeing, confidence, skills, employment, or reduced isolation).
- Tell the tool who you work with and how you collect information now.
- See suggested indicators, how to measure each, and when to collect it.
- Pick the few you will realistically gather every time.
The method and its sources
- The tool maps each outcome area to 1–2 proportionate indicators and a simple collection method (a short survey, a rating scale, a record), suitable for a small charity.
- Where a validated scale genuinely fits, it names it and flags that you must check the licence and suitability — for example, WEMWBS (free for non-profits but requires registration for permission) and the ONS personal wellbeing questions (free to use).
- It does not use any statutory rate or threshold; it reflects established impact-measurement practice.
Sources: sector impact-measurement guidance (NCVO, NPC); WEMWBS licensing (Warwick Innovations); ONS wellbeing measures. Verified 10 July 2026.
How to read your result
This is guidance, not advice. The suggested indicators are a starting point to adapt to your work and your people — keep the ones you will collect consistently and drop the rest. Remember an indicator shows change, not that you alone caused it; report your contribution honestly. Check any validated scale’s licence before using it.
CharityIQ can align your indicators with your theory of change and your monitoring data, so you measure the same things in bids and reports.